Fake Out-of-Home Advertising
Fake Out-of-Home Advertising
You’ve heard of DOOH (Digital out of Home) advertising, but have you heard about FOOH advertising?
In an age where digital landscapes have blurred the lines between reality and fiction, a new phenomenon has emerged in the realm of advertising, Fake Out-of-Home (FOOH) advertising. This is where the scenes being presented to us on social media as experiences that took place in the real world never actually happened.
Crocs
About
This practise project was crafted for Crocs, where I explored the integration of real-world physics within a combined 3D and 2D environment. The objective was to present Crocs in an engaging and visually appealing manner, leveraging creative techniques to captivate viewers.
Sokos - Scandy
About
For Sokos, a department store in Finland, we created a Fake Out of Home (FOOH) display to introduce a new makeup product. Inspired by the product's sweet-themed branding, we transformed the store into a giant candy machine.
This project was done in collaboration with Locus Solus Studio
H&M Beauty
About
When H&M Beauty launched their flagship store in Stockholm, they wanted a bold way to mark the occasion. A 3D video featuring larger-than-life makeup products attached to a hot air balloon flying over the city was created. The video gained over a million organic views within two days.
This project was done in collaboration with Locus Solus Studio
NOCKNOCK ARTFAIR
About
NOCKNOCK, an annual art fair, took place this year at the Gashouder in Amsterdam. To capture attention and announce the upcoming event, creative solutions were developed to engage the audience and highlight the fair.
Bleu de Chanel
About
Turning your products into something larger than life is a tried-and-true method for grabbing attention on social media. With that idea in mind, I began experimenting with magnifying the allure of Bleu de Chanel.