H&M

H&M wanted eye-catching Fake Out of Home videos that blend 3D with real footage. These concepts push the boundaries of what’s possible, turning everyday spaces into bold brand moments.

Part 01: Stockholm Balloons

The first step in announcing the H&M Beauty store in Stockholm was sending its products floating across the city like hot air balloons, turning them into messengers.

This grabs attention by blending the surreal with a familiar environment, making the message impossible to miss.

I worked on the VFX and compositing

Made with Blender, SynthEyes and DaVinci Resolve.
September 24

In collaboration with Locus Solus Studio

Part 02: Store Loading

For the next step, once the products arrive by balloon, they need to be brought into the store. This second FOOH video captures that moment.

Since the store was still under construction, a full 3D recreation was built to bring the concept to life.

I worked on the VFX and compositing

Made with Blender, SynthEyes and DaVinci Resolve.
December 24

In collaboration with Locus Solus Studio

Maybelline - Light as air

Maybelline teamed up with H&M Beauty to promote their new foundation—the kind that feels light as air. We used VFX to make the products float through the store, bringing that weightless feeling to life.

I worked on the VFX and compositing

Made with Blender, SynthEyes and DaVinci Resolve.
March 25

In collaboration with Locus Solus Studio